User Error! – The Power of Negative Thinking

I watched a great Tedx talk today by Jeannie Walters. Gini Dietrich – thankfully – posted the video on her regular Gin and Topics round up. Titled Meaningful Micro-engagements (you can watch it here) it got me thinking on this fine Saturday morning.

In the talk, Jeannie makes a passionate plea to all of us: actually, you really SHOULD sweat the small stuff! The details. She makes us consider the bazillion little moments of connection we all have every single day. With people. With brands. With organizations. With technology.

Each one of those moments – if not well thought out and beautifully produced – can throw a wrench into a person’s day. Or, at the very least, leave them with a bad taste in their mouth. Continue reading

Booze And Brand Advocacy: A Social Media Story

Let me tell you a story. A real story. About how social media works. And how little it takes to make a massive impression on someone.

The general chatter in the digital space these days seems focussed on influencers and brand advocates. People argue incessantly about the merits (or none) of influence measurement platforms like Klout and Kred. Continue reading

Work: It’s Not Always About The Money

I woke up today to a bunch of chatter on Twitter about how “journalists don’t work for free, so why should bloggers” – as the conversation went on, eventually it distilled down to “people don’t work for free and it’s a massive insult to be asked to do *anything* for free!!”

And that’s where I started to get irked. Continue reading

Art And Advertising: The Power of a Picture

Images are powerful things. What shakes one person to the core is just as often stunning and inspiring to another. Beauty truly is ‘in the eye of the beholder’.

Which is why I was so interested when I stumbled upon this article recently. A Bulgarian magazine has stirred up some serious controversy by publishing a shocking set of photographs by Vasil Germanov.

Titled “Victims of Beauty”, the images depict gorgeous women – but with a twist. They are all mutilated, in some form or another. Bruised, sliced, burned, etc.. The pictures are quite beautiful, actually, and while I’m not sure what the underlying message is because I can’t pretend to read the artist’s mind – they certainly stay with you. The juxtaposition of these perfectly gorgeous high-fashion faces and the brutality ‘inflicted’ upon them is jarring. Continue reading

Survival Of The Fittest: Unemployment Armageddon

“The old believe everything, the middle-aged suspect everything, the young know everything.” Oscar Wilde

Oliver Blanchard (better known as @thebrandbuilder) wrote a kick-ass column yesterday. Sick to death (as am I) of the recent hoopla that exploded in the social space over this article, he blew holes into yet another piece of lazy writing that set out to prove why “young people can’t/shouldn’t do X”. It was a well thought out rebuttal, and he got me thinking about the flip side of the coin. Being of a rather *koff* mature vintage, and currently on the job hunt in the social marketing space, surely I have experienced the reverse effect – that old people can’t/shouldn’t do X either…? I decided I was going to write a post about it, and lemme tell you, I was *gung ho*! Continue reading

Dear Blog: Please Forgive Me

I haven’t blogged here in awhile. Actually, it’s been quite awhile. And the only person to blame for that is yours truly. See, I went and got myself a job. But not just any ol’ job! In March, I went and got myself a swank new job at a hot little startup, and whoa – was I ever busy! I was too busy to clean my house! I was too busy to spend a lot of time with friends! I was too busy to exercise! And I was too busy to blog. Continue reading

Unemployed? How Drinking Can Help

Most of you know I’m on the job hunt. And if you didn’t, you do now. This whole ‘job search’ thing has been an exercise in extremes for yours truly. I’ve affectionally taken to calling it “My Bipolar Life”. The peaks. Oh, the peaks are glorious. Sunshine, triple rainbows, unicorns and gumdrops. But the valleys? The valleys have sent me into the deepest despair. My drama queen tendencies and insecurity issues were learned at the knee of the best. No really. You should meet my mom. Let’s just say the knock-backs have the feel of a Louisville Slugger square to the temple. Continue reading

Rant: How Social Media Is Like Bad Sex

Remember when that blue Honda driving dude you adored dumped you unceremoniously on your birthday, then hooked up with your best friend (or worse, your MOM!)? Remember after when suddenly every single car on every single street was a blue Honda? The social media space is a bit like that at times. Especially blogging. Every so often, trends pop up in the blog world. No matter where you surf or stumble, every Twitter link you click on contains the same ‘style’ of post. And there’s one particular style these days that’s seriously getting on my last nerve. Continue reading

Social Love: Take THAT Writer’s Block!

I’ve been suffering head splitting writer’s block these past few weeks. When I get writer’s block, what actually happens is that my noggin swims with hundreds of snippets and ideas and thoughts that I *want* to write about – but it becomes so jumbled and jangled that I end up paralyzed and unable to put pen to paper, so to speak.

Another superiffic side effect of said head swimming is that I get seriously bummed. Like, deep down dogs-barking depressed. Which only adds to the paralysis – “Well, I can’t write *now* because I’m all moody and miserable and maudlin…!” – you catch my drift. Continue reading

Social Media Schadenfreude

I’ll confess. I’m a word geek. I like knowing the history of words, and I love how certain words feel in the mouth. Schadenfreude is one of those words. Come on, say it with me: ‘shahd-n-froi-duh’.Schadenfreude is a German word, first used somewhere around 1895. Its roots are ‘schaden’ – meaning ‘damage’. And ‘freude’ – meaning ‘joy’ (‘schadenfreude/German’ jokes welcome in the comments section). A standard dictionary will tell you it means “enjoyment obtained from the troubles of others.” And whoever raises their hand in protest to announce they’ve never experienced schadenfreude is going to get a big fat rock thrown through their big fat glass house. Continue reading