Booze And Brand Advocacy: A Social Media Story

Let me tell you a story. A real story. About how social media works. And how little it takes to make a massive impression on someone.

The general chatter in the digital space these days seems focussed on influencers and brand advocates. People argue incessantly about the merits (or none) of influence measurement platforms like Klout and Kred. Continue reading

Social Media Secret Santa

December’s a funny month. While we’re all “G’ah!! Winter!!” we’re also all “Uh. What?? Christmas is here already!?” December might be the only month of the year where we spend the *entire* month focussed on one event. For some of you, that focus starts even earlier (who *are* you people!?). Those of us who’ve been around the block a few times know this same focus happens in the business world. What starts in a mad scramble of end of year reports, wrapping up projects and planning for 2012, ends with Secret Santas, in-office parties and out of office parties. Lots of parties. Basically, if you’re on the job hunt at this time of the year, you’re screwed. Continue reading

Bedbugs And Ballyhoo – The Social Media Saloon

Those of you who know me, know I enjoy the odd tipple. You might also know that I live in the rather rough and tumble, slightly blue collar east end area of Toronto. Directly to the north are million dollar homes on a gorgeous ravine. To the south, million dollar homes on the beach. Where I live? Not so much.

But I love my little hood, or ‘the ghetto” as I affectionately call it. It has everything you could need. Two subway stops, schools, 24 hour grocery, hardware stores, restaurants, and doctor’s offices. And, my local. Continue reading