I watched a great Tedx talk today by Jeannie Walters. Gini Dietrich – thankfully – posted the video on her regular Gin and Topics round up. Titled Meaningful Micro-engagements (you can watch it here) it got me thinking on this fine Saturday morning.
In the talk, Jeannie makes a passionate plea to all of us: actually, you really SHOULD sweat the small stuff! The details. She makes us consider the bazillion little moments of connection we all have every single day. With people. With brands. With organizations. With technology.
Each one of those moments – if not well thought out and beautifully produced – can throw a wrench into a person’s day. Or, at the very least, leave them with a bad taste in their mouth. Continue reading