Booze And Brand Advocacy: A Social Media Story

Let me tell you a story. A real story. About how social media works. And how little it takes to make a massive impression on someone.

The general chatter in the digital space these days seems focussed on influencers and brand advocates. People argue incessantly about the merits (or none) of influence measurement platforms like Klout and Kred. Continue reading

Social Influence Scoring: Ranting Is Fun!

My good friend and fellow blogger Jason Konopinski wrote a post last week that seriously got me fired up. In a good way. Titled “The Paper Tigers of Online Influence”, even the image he used made me stop and think (origami is insanely complicated but the outcome is really cool – like statistics – hmmmm.) “Paper Tiger” is an english translation of an ancient Chinese phrase. It means something as threatening as a tiger, but actually quite quite harmless. Kinda like “its bark is worse than it’s bite”. It’s fitting that Jason was talking about online influence and social scoring. Continue reading