Booze And Brand Advocacy: A Social Media Story

Let me tell you a story. A real story. About how social media works. And how little it takes to make a massive impression on someone.

The general chatter in the digital space these days seems focussed on influencers and brand advocates. People argue incessantly about the merits (or none) of influence measurement platforms like Klout and Kred. Continue reading

Work: It’s Not Always About The Money

I woke up today to a bunch of chatter on Twitter about how “journalists don’t work for free, so why should bloggers” – as the conversation went on, eventually it distilled down to “people don’t work for free and it’s a massive insult to be asked to do *anything* for free!!”

And that’s where I started to get irked. Continue reading

Unemployed? How Drinking Can Help

Most of you know I’m on the job hunt. And if you didn’t, you do now. This whole ‘job search’ thing has been an exercise in extremes for yours truly. I’ve affectionally taken to calling it “My Bipolar Life”. The peaks. Oh, the peaks are glorious. Sunshine, triple rainbows, unicorns and gumdrops. But the valleys? The valleys have sent me into the deepest despair. My drama queen tendencies and insecurity issues were learned at the knee of the best. No really. You should meet my mom. Let’s just say the knock-backs have the feel of a Louisville Slugger square to the temple. Continue reading

Rant: How Social Media Is Like Bad Sex

Remember when that blue Honda driving dude you adored dumped you unceremoniously on your birthday, then hooked up with your best friend (or worse, your MOM!)? Remember after when suddenly every single car on every single street was a blue Honda? The social media space is a bit like that at times. Especially blogging. Every so often, trends pop up in the blog world. No matter where you surf or stumble, every Twitter link you click on contains the same ‘style’ of post. And there’s one particular style these days that’s seriously getting on my last nerve. Continue reading

Social Love: Take THAT Writer’s Block!

I’ve been suffering head splitting writer’s block these past few weeks. When I get writer’s block, what actually happens is that my noggin swims with hundreds of snippets and ideas and thoughts that I *want* to write about – but it becomes so jumbled and jangled that I end up paralyzed and unable to put pen to paper, so to speak.

Another superiffic side effect of said head swimming is that I get seriously bummed. Like, deep down dogs-barking depressed. Which only adds to the paralysis – “Well, I can’t write *now* because I’m all moody and miserable and maudlin…!” – you catch my drift. Continue reading

Social Media Schadenfreude

I’ll confess. I’m a word geek. I like knowing the history of words, and I love how certain words feel in the mouth. Schadenfreude is one of those words. Come on, say it with me: ‘shahd-n-froi-duh’.Schadenfreude is a German word, first used somewhere around 1895. Its roots are ‘schaden’ – meaning ‘damage’. And ‘freude’ – meaning ‘joy’ (‘schadenfreude/German’ jokes welcome in the comments section). A standard dictionary will tell you it means “enjoyment obtained from the troubles of others.” And whoever raises their hand in protest to announce they’ve never experienced schadenfreude is going to get a big fat rock thrown through their big fat glass house. Continue reading

Social Media Secret Santa

December’s a funny month. While we’re all “G’ah!! Winter!!” we’re also all “Uh. What?? Christmas is here already!?” December might be the only month of the year where we spend the *entire* month focussed on one event. For some of you, that focus starts even earlier (who *are* you people!?). Those of us who’ve been around the block a few times know this same focus happens in the business world. What starts in a mad scramble of end of year reports, wrapping up projects and planning for 2012, ends with Secret Santas, in-office parties and out of office parties. Lots of parties. Basically, if you’re on the job hunt at this time of the year, you’re screwed. Continue reading

A Social Media Mea Culpa

I don’t use this space to rant and rave about products or companies. Well, I haven’t yet, anyhow. Until today.

Let me preface by saying I have no professional affiliation whatsoever with this product. Beyond being – ahem – intimately familiar with its invaluable contribution to the lives of women everywhere. Every month. That’s right my friends I’m talking about tampons! Say it loud and say it proud!

More specifically, I’m talking about OB tampons, the great “disappearing tampon mystery of 2011”, and one of the funniest ‘I’m sorry’ campaigns I’ve seen in awhile. Continue reading

The Social Media Minefield – Throw Away The Rulebook

Lately I’ve been thinking about my love/hate relationship with rules. And ‘love/hate’ might not be the best turn of phrase for how I feel about them. More like ‘follower/who cares’er’.

The follower part is simple. I was raised to be a contributing member of society. To work hard and earn my own way. And to respect my elders/authority figures. I’ve never scammed the government. I don’t damage other people’s property. And I would never – ever – take something that wasn’t mine. Not a lie, to this *day* I’ve never been pulled over by the cops. If I was? I think I would wet myself. Don’t even ask me how stressed I get when traveling and crossing borders. And when I get stressed I use humour. At the most inopportune moments. Like when I told the TSA people at Boston Logan that had I known I would be passing through a full body scanner, I would have gone on a diet. Heh. Hindenburg. Continue reading

Social Influence Scoring: Ranting Is Fun!

My good friend and fellow blogger Jason Konopinski wrote a post last week that seriously got me fired up. In a good way. Titled “The Paper Tigers of Online Influence”, even the image he used made me stop and think (origami is insanely complicated but the outcome is really cool – like statistics – hmmmm.) “Paper Tiger” is an english translation of an ancient Chinese phrase. It means something as threatening as a tiger, but actually quite quite harmless. Kinda like “its bark is worse than it’s bite”. It’s fitting that Jason was talking about online influence and social scoring. Continue reading